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FOR IMMEDIATE RELEASE
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CONTACT:   
Ida Oberman, Community School for Creative Education,  510-517-0331, idao@communityschoolforcreativeeducation.org
JetBlue Corporate Communications, 718-709-3089, corpcomm@jetblue.com
Mike Vietti, KaBOOM!, 785-320-2137, mvietti@kaboom.org

DESIGNED BY KIDS, BUILT BY VOLUNTEERS: 

JETBLUE AIRWAYS, COMMUNITY SCHOOL FOR CREATIVE EDUCATION AND KaBOOM! TO BUILD PLAYGROUND IN JUST ONE DAY OAKLAND CHILDREN

WHAT:

More than 200 volunteers from JetBlue Airways and Community School for Creative Education, organizers from KaBOOM! and residents of the Oakland community will join forces on Saturday, Aug. 18 to build a new playground at Community School for Creative Education. The new playground’s design is based on drawings created by children who participated in a Design Day event in June.   

WHY:             

Today’s kids spend less time playing outside than any previous generation in part because only 1-in-5 children live within walking distance of a park or playground. This play deficit is having profound consequences for kids physically, socially and cognitively. Children need a place to play every day in order to be active and healthy, something KaBOOM! has been committed to since 1996.

The new playground will provide hundreds of children in the community with a safe place to play. Currently, the children who attend Community School for Creative Education do not have a playground to enjoy.

The playground is the 15th built by KaBOOM! and JetBlue Airways and  is one of more than 150 playground builds KaBOOM! will lead across the country in 2012 in an effort to fulfill its vision of a great place to play within walking distance of every child in America. JetBlue Airways is also a KaBOOM! National Partner, a group of organizations providing long-term guidance and support to KaBOOM! and its mission.   

WHEN:            Saturday, August 18

8:30 a.m. to 9:00 a.m.        Kick off ceremony and volunteer deployment
11:00 a.m. to 1:00 p.m.       Best viewing of playground construction
1:00 p.m. to 2:30 p.m.        Final construction phase and adjustments
2:30 p.m. to 3:00 p.m.        Ribbon-cutting ceremony to dedicate new play area
(Note: all times approximate)

WHERE:         

Community School for Creative Education
2111 International Blvd.
Oakland, CA  94606

WHO:            

Hundreds of volunteers from the community

VISUALS:       

Before and after shots of the site
Volunteers assembling brightly colored playground equipment
Ribbon-cutting ceremony to dedicate the playground

About Community School for Creative Education
Community School for Creative Education partners with families and communities to provide a rigorous college-preparatory program integrated into a culturally rich, arts-infused, highly personalized curriculum inspired by Waldorf education for the diverse students of Oakland, to promote equity and prepare culturally competent, well-rounded, lifelong learners to lead, contribute to, and successfully participate in our rapidly changing multicultural society. The Community School for Creative Education envisions a future in which all children have access to quality education; all children experience success in community and career; and youth voices contribute in valued and meaningful ways to the success of a thriving, equitable, and multicultural society. The Community School for Creative Education’s motto is:  Receive the children in reverence, educate them in love, let them go forth in freedom.

About JetBlue Corporate Social Responsibility
JetBlue is committed to the cities it serves through support and alignment with not-for-profit organizations that focus on children, education, communities and the environment. Through a variety of programs and activities, JetBlue crewmembers are encouraged to help make an impact and inspire greatness in others while enriching the lives of individuals and communities across the airline’s network. Through JetBlue’s Community Connection Volunteer Program and other Corporate Social Responsibility initiatives, JetBlue partners with a variety of philanthropic and community-focused organizations, including KaBOOM!, DoSomething.org, The American Cancer Society and their Making Strides Against Breast Cancer Walks; First Book, a not-for-profit organization with the mission to give children from low-income families the opportunity to read and own their first new books; and PBS KIDS, where JetBlue partnered to create Soar with Reading – Let Your Imagination Take Flight, a literacy campaign to help raise readers. In addition, JetBlue has created a platform called Jetting to Green which encourages environmentally-friendly practices through education and volunteerism.

About JetBlue Airways
JetBlue is New York’s Hometown Airline™ with focus cities in Boston, Fort Lauderdale, Los Angeles, New York City, San Juan, and Orlando. Known for its award-winning service and free in-flight entertainment as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) as well as super-spacious Even More Space seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 71 cities with 800 daily flights. Later this year JetBlue plans to introduce service to Cartagena, Colombia, subject to government approval. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530), or visit www.jetblue.com.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,100 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

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